The environment around you is designed to test your resolve and ability to apply your skills to overcome the obstacles between you and your goals. Accept this and you’ll win.

We often look to the most inspiring and remarkable people in our circles to tell us how to achieve our goals, regardless of their expertise or experience…but should we?

Impatiently chopping 20-40% off your efforts isn’t just unadvisable, it’s all but guaranteed to lead to frustration, stagnation, and subsequent backsliding.

An over reliance on either avoidance or approach goals leaves progress on the table and blunts the joy and fulfillment you can get from the process of your efforts. Align your behaviors, plans, and actions to abide by both approach and avoidance goals for double the effect.

Here are 10 things to do today (and any/every day) that have big ROI.

Should you change your plan or just manage your emotions? Guys often fixate on the action of change rather than sticking with the plan and managing their emotional discomfort. Here is what we advise instead…

It can be easy from the outside to assume that the guys we work with at builtXyou are motivated, driven, and confident.

And yet - they’re all working with a coach to improve themselves. Very often, this comes from being deficient in those exact areas.

And the one need that is consistent for them all is…

If you or I were to try and follow The Rock’s workout program, we’d be in deep trouble…here’s why.

TIREDNESS DOES NOT GROW MUSCLE.

Too many guys are wasting their time getting tired without getting bigger or stronger. Here is how to fix it.

Those only looking for fun never stay around long enough to see results. Are you training for a good time or a long time?

There will always be more work to do. This mantra is a key component of the success of our clients at builtXyou. Hear how it can work for you too.

Showing up to the gym is often difficult, but it’s what you do when you get there that matters most.

The satisfaction is in the effort, not the results. How to keep the progress you make in your health, fitness, and physique journey by making this mindset shift

People will tell you that you’re doing too much, that you’re overdoing it and that it’s not healthy to do X. Until you win. Then they change their tune. They say they’re proud of you, that they always knew you could do it, that you inspire them to be better and to take on their own challenges. They want to do what you’ve done.

Humans tend to follow the path of least effort. By making healthy behavior the default, you stack the odds in your favor, as you are less likely to opt out of something if it is easy, even if you don’t want to do it.

The Tour De France Documentary on Netflix can teach us a lot about how to be successful in our own health, fitness, and physique goals. here are my top 5 lessons from the series.

Eventually however, more training will be impossible within the lifestyle constraints (if you have a job, kids, and responsibilities you will eventually run out of time for more). At which point more training effort costs more for less results. This is the point of diminishing returns, and to see any further progress you need to do this…

Temperance is about tolerating the discomfort of delayed gratification while we continue to work hard toward our goals. This is what it takes to achieve your health, fitness, and physique goals.

Are you the kind of guy who does what he says he will? Do you trsut yourself to execute? If not, heres how to start so you can live the life you want in a body you are confident in and proud of.

The biggest lie you’ve ever been told is that health and fitness is not that simple. It isn’t easy…but it is simple. Far simpler than gurus and influencers make out. Here’s why…