The environment around you is designed to test your resolve and ability to apply your skills to overcome the obstacles between you and your goals. Accept this and you’ll win.

Ignoring problems rarely leads to positive outcomes. If you saw a giant spider on your wall what wold you do? Pretend you didn’t see it or hunt it with a flip flop?

We often look to the most inspiring and remarkable people in our circles to tell us how to achieve our goals, regardless of their expertise or experience…but should we?

It’s better to do a little less than you think and gradually add more, than to overdo it and miss days of training opportunities because you’re so sore you can’t walk or you dread going back.

Progress is about working harder by using high effort for a long time and smarter by working on the right things specific to your goals. It’s about working smarter AND harder.

An over reliance on either avoidance or approach goals leaves progress on the table and blunts the joy and fulfillment you can get from the process of your efforts. Align your behaviors, plans, and actions to abide by both approach and avoidance goals for double the effect.

Health and fitness apps are incredible efficiency tools. But just like AI can do some things, it can’t do everything. Like…

Use the 10/80/10 rule to accurately set your expectations.

Should you change your plan or just manage your emotions? Guys often fixate on the action of change rather than sticking with the plan and managing their emotional discomfort. Here is what we advise instead…

There will always be more work to do. This mantra is a key component of the success of our clients at builtXyou. Hear how it can work for you too.

Training principles and nutriton science are well established and commonly understood by most. Thats why we talk about the same high impact action in our content, and why we work more on helping guys integrate what works into their lives, rather than trying to reinvent the wheel. If you want to a tried, tested, and scientific plan that gets results, then keep reading…

If you’re using IKEA style instructions to assemble your health and fitness, then there is a good chance you’re going to miss a step, lose a piece, or get frustrated with the process.

We advise you do this instead…

Showing up to the gym is often difficult, but it’s what you do when you get there that matters most.

The satisfaction is in the effort, not the results. How to keep the progress you make in your health, fitness, and physique journey by making this mindset shift

The most successful transformations I’ve ever seen have come from this shift in thinking. When you focus on the outcome, there is no certainty that you’ll enjoy the process. But if you design the process to be as enjoyable as possible, and build the actions within it, in line with the outcome you want, then you can have it all.

There is a hierarchy of needs in training, nutrition, and physique change. Focusing on one at the cost of the other violates the hierarchy and leads to poor outcomes.

There is an ideal intersection between sustainable and motivating that may be different for every guy as what is sustainable might not be motivating and vice versa.

The way we see it, when you travel for work you’ve got 3 training options…

Keeping a food journal is a fantastic way to draw attention to what, how, when, and how much food you are eating and is a key tool in making health, fitness, and physique changes. If you’re going to use this tool then it is essential you avoid making the most common mistake I see guys make.

When it comes to training and nutrition, particularly when physique change is the goal, variety is low on the priorities list because for many reasons. Such as…