I recently read a post about navy seal who was applying for a place in the special ops forces. 

He went in the most prepared a man ever could. Fit, intelligent, experienced, and humble.

After 3 days, he considered quitting.

No matter how perfect he was, he got chewed up and spit out by his commanding officer day after day after day.

Infractions for things that didn’t exist, endlessly changing rules, and the constant moving of goal posts.

What was the point in having all this experience, capability, and clout if it wasn’t respected or valued?

The applicant sat with his thoughts for a moment before a lightbulb went off in his head that changed the trajectory of his time in the special forces and his life.

The tests were designed to break him.

He couldn’t be perfect on purpose.

He couldn't win the game because it was unwinnable.

He settled into the rhythm of knowing that no matter what he did, there’d be a change to the plan and more tasks to complete.

This is the shift that set his skills free.

I tell you this because it directly applies to your health, fitness, and physique goals.

The environment is designed to weed out those who only want the title of “healthy” “fit” “in great shape”.

The environment around you is designed to test your resolve and ability to apply your skills to overcome the obstacles between you and your goals.

Be it last minute work travel, nightly kid pickups, big family holidays, the endless junk food ads, the ease you can get access to ice cream, or feeling tired.

These things will keep coming.

When we accept and expect this, we are free to focus on our actions in the moment, building both skills, experience, and resiliency for tomorrow and beyond.


This is a key mindset shift for the guys who join builtXyou.

They come to expect and accept that their health and fitness will take some effort from now until forever and that the world around them will constantly challenge their ability to maintain that effort.

If this flicked a switch in your brain like it has for so many other guys like you who have achieved transformational results, then we want to work with you.

If you’re ready to go all in and follow a program that is guaranteed to help you lose up to 30lbs of body fat and gain up to 5lbs of muscle in 16 weeks or less so that you can live the life you want in a body you’re confident in and proud of then click below to apply for one of our limited monthly coaching spot today.

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