People will tell you that you’re doing too much, that you’re overdoing it and that it’s not healthy to do X. Until you win. Then they change their tune. They say they’re proud of you, that they always knew you could do it, that you inspire them to be better and to take on their own challenges. They want to do what you’ve done.

Humans tend to follow the path of least effort. By making healthy behavior the default, you stack the odds in your favor, as you are less likely to opt out of something if it is easy, even if you don’t want to do it.

The Tour De France Documentary on Netflix can teach us a lot about how to be successful in our own health, fitness, and physique goals. here are my top 5 lessons from the series.

Eventually however, more training will be impossible within the lifestyle constraints (if you have a job, kids, and responsibilities you will eventually run out of time for more). At which point more training effort costs more for less results. This is the point of diminishing returns, and to see any further progress you need to do this…

You can make progress by adding fuel or reducing friction. Most guys focus on adding more fuel until they get burned out. Here are 5 ways guys in our programs lower friction to get 2x the results with 0.5x the effort.

There are 4 key components we coach builtXyou guys on in their performance of their programmed exercises to ensure they get the best health, fitness, and physique results possible!

Restriction is a tool that is used to great effect by many guys trying to improve their health, fitness, and physique. But will it work for you?

The scale is a useful tool to help us paint a picture of progress. That said, it is only a single tool and is only as effective if we use it correctly and consistently. That means daily and under the same circumstances. Here is what we advise…

Food serves many competing needs and desires for us. When it comes training, nutriton, and physique results, there may be trade-offs. Here’s how we suggest you decide what choices to make in your diet.

Together, we honed in on 4 key performance indicators (KPIs) that painted the clearest picture of progress for Tom. By doing this, we made progress simple and actionable. Here’s what we did…

Is it the calories from the booze you’re choosing…or is it the other decisions you make when you’re buzzed that cause you to struggle?

Ignoring the reality of our situations protects us from the initial discomfort of recognition, but it creates long term misery by allowing misaligned actions and beliefs go unchecked. Here’s how to make the change…

Temperance is about tolerating the discomfort of delayed gratification while we continue to work hard toward our goals. This is what it takes to achieve your health, fitness, and physique goals.

There are no must take actions just like there are no must ask questions in the game of Guess Who. We simply need to consider the goal, whittle down our options before moving forward. Here’s how to do it.

Habits aren’t fixed and the best ones need to evolve to serve you - here’s how to do it.

Are you the kind of guy who does what he says he will? Do you trsut yourself to execute? If not, heres how to start so you can live the life you want in a body you are confident in and proud of.

In the this video I discuss the science of stress and how to get more of the good stress and how to manage, limit, and avoid the bad stress.

Breaking through a plateau is often the toughest part of change along with getting started in the first place. To stack the odds in your favor and increase your likelihood of success, you can do 3 things…

The biggest lie you’ve ever been told is that health and fitness is not that simple. It isn’t easy…but it is simple. Far simpler than gurus and influencers make out. Here’s why…

How to change passive and ambiguous health and fitness thoughts and actions to work in your favor and make progress towards our goals.