Thinking of food as good/bad behaviors, winner/loser choices, clean/dirty, honest/cheating actions only serve to perpetuate extreme behaviors with food that aren’t necessary or helpful

Find out how your training might change when you are on a fat loss diet vs on a maintenance or muscle gain diet.

How to be flexible and adapt to your environment and demands whilst still making progress towards our goals.

It IS fuel, AND it’s so many other things too. There is no good or bad, right or wrong. There are efficient and inefficient actions towards the goals you have right now.

We’ve all got our own limiting beliefs. Whether it’s that “your body needs to be kept guessing in a workout”. Whether it’s that “X diet is the only diet that works”.

Endorphins are the magic ingredient in a training scenario, whereas empowerment is the secret weapon to making a difference in nutrition coaching.

Get “ripped quick programs” are someone else’s way of getting rich off consumers. Don’t fall for this.

Find out how your training might change when you are on a fat loss diet vs on a maintenance or muscle gain diet.

Muscle is the “fire” that burns the “fuel” you throw on it. If your principal goal is fat loss, then you want to maintain as much muscle mass as possible.

Start by taking action and watch what happens. Experience how much easier it is to keep going than to stop after a few “reps”.