The Starbucks Drive-Thru Paradigm
Why do we use the drive-thru when it’s better to make coffee at home?
Drive through coffee shops are the pinnacle of convenience. We can have the exact same product cheaper, easier, and more efficiently at home.
And yet. We’ll spend our time sitting in our cars in lines to get a Starbucks coffee because…
⚡ It’s convenient….the MOST convenient. ⚡
Convenience wins against price, efficiency, competition, and a superior product almost every time.
Knowing this, we can work to stack the odds in our favor to shift the paradigm and get fitter, healthier, and leaner.
As the drive-thru paradigm highlights, if we can increase the convenience of training and diet behaviors, we’re likely to do them simply because we’d have to work harder to avoid them.
Jim’s insoles
Jim is a builtXyou client who was struggling to meet his daily activity target.
At the office, he wears hard soled work shoes that make his feet ache, which makes sitting down and getting his lunch delivered convenient.
Jim spent $19.00 on new insoles and the next day stood at his desk more, took walks around the office, took the stairs to get lunch, and walked home instead.
This tiny shift in convenience almost tripled his daily movement.
Be specific with the things you make convenient in your life. Look for ways to make health and fitness behaviors more convenient while making it inconvenient to skip the gym and buy take out and you’ll stack the odds in your favor.
Our tailored approach gets you results
This is the kind of coaching that sets builtXyou apart from the competition. We’re called builtXyou because we believe your program needs to be specific to your goals, your preferences, and your life.
We work with you to build a plan that makes achieving transformative health, fitness, and physique results clear and simple for you so that you can live a better life.
We have limited spots available each month in our programs. If you’re ready to go all in and work with us to get transformative health, fitness, and physique results then apply below today!
