A traditional transformation program can be a double-edged sword.

On one side, it is seen and treated as a 1x thing. A quick fix. People think they can white-knuckle it for a few months to get results, and, well, they absolutely can (didn’t see that coming did you!)

An intense short-term program can help maximize our initial motivation to change. People can make more progress in 3 months than they have made in the last 10 years. A good program thinks of the highest impact components to make an ideal environment for an outcome.

On the sharp side of the sword, transformation programs routinely fall on their arses when they end. Without support, people understandably return to the approach they had previously with an unchecked environment, inefficient habits, and a full-time life responsibilities that take them back to square 1.

What to do?

Transformation programs need to be better built and explained. They still need to maximize a person's initial motivation to change, and then they need a legacy component to support the maintenance and development of those results, skills, and behaviors long term.

Without this people relapse into old habits and for many programs, this is intentional. If people succeed in the program, but when it ends participants start to backslide, it inherently creates a dependency on the program. When the pressure mounts again, and a person remembers that the program worked before they re-sign up at the premium rate. This is some Monty Burns, evil genius marketing, as the service simultaneously creates and solves an avoidable problem.

Fun fact; at 20, I simultaneously got dumped by my girlfriend, graduated from uni, and needed to find a way to avoid slipping into living in my hometown and hating my life. I signed up for a work abroad job on a whim where I was placed at a weight loss camp in upstate NY. I worked there for 2 summers, made lifelong friends, learned a lot, and is where Jen and I met.

Romance aside, this camp is the perfect example of the troublesome transformation model I mentioned above. Each year kids would lose weight, have great experiences, make incredible friends, only to return home after 12 weeks to the exact same environment that created the problem in the first place. 9 months later the same kids would come back with more weight to lose, more stigma, and more experience of being the outcast kid. They’d share those same experiences again, feel seen, build stronger bonds, see more results, and so the cycle continued. Kids would come back for 5 summers (to which the camp responded with a commemorative medal called “the Fatty 5”...you can’t make this shit up). 5 years of yo-yo dieting, pass/fail situations, good/bad mindsets, and fucked up relationships with food and self-worth. The majority of staff did their best to try and empower and educate, but the environment was intentionally set up for creating dependence on the program.

I know first hand the power of transformation programs and know they can be a hugely beneficial tool to help people get results in an area you may have never experienced success in before.

Making it better

The thing transformation programs can do SOOOO much better is be clear about the true length of the program and rather than creating dependence upon them, be clear that it is the initial few months… followed by a lifetime.

Imagine you are a rocket

Think of the 12-16 week component of a program as the launch phase. It’s the fire and fury rocket boosters that send the shuttle (you) into space. This is your short-term motivation being used up.

As the rocket (you) builds momentum, it jettisons those boosters and it never reconnects to them (12-16 weeks are over and you’ve successfully launched yourself into the rarified heights of improved health and fitness).

Once the ship is up there, it has to rely on different mechanisms to function and be effective as it navigates through space (your life). It no longer needs those demanding tactics (boosters) to work against the gravity of earth's environment, and though it may need to know some evasive maneuvers to navigate the odd asteroid field (perhaps you skip a night out here and there or eat at home before a superbowl pizza party), it has an auto-guidance system that does most of the work for it (this is your habits and the things you do every day to efficiently keep you “in orbit” so to speak).

Transformation programs need to be more transparent about what happens in week 17 and need to help build those autopilot habits so to speak for when the boosters are jettisoned at the end of week 16 (rather than letting the ship free-fall back to earth).

That's what the builtXyou Transformation Program does

I designed the builtXyou program to utilize all of your initial motivation to maximize your results in a way you may never have had them before. I’ve done this by building the highest impact health and fitness components into a format that will “launch” you to success. Then I designed the legacy component of the program to ensure you continue to develop and master the long-term autopilot skills and support needed to keep your progress and never have to join a 16-week transformation program again. 

Interested?

The builtXyou program launches on January 9th, 2023 (14 weeks away) weeks and I am taking on just 15 people. This is not a marketing tactic. Right now I’m just one man, and I am not willing to take 50 people's money and provide sub-par service.

Over the next 14 weeks, you’ll get a few emails to learn more about the program, the features and the benefits to you, and the results you can expect from being in it.

This is an investment. I am looking for the most motivated and committed people to be part of this group. If you know you are interested and ready, you can complete the application to join HERE now. If not, feel free to email me for details, check the program's FAQ page HERE, or just sit tight for more info over the next few weeks.

Cheers!