Oooh. Ahh. Intrigue. Wonder. Curiosity. Clickbait. Whatever…

Hi! It’s me again and this time, I am writing this post in an evergreen fashion I think I’ll schedule to go out once a quarter from now until…well… forever, and here’s why.

It’s THE reminder we all need.

Soon enough some curated nutritional/dietary protocol will come hurtling across your news feed, desk, stream, lap, etc. and it will tout a “new (not scientific) and exciting way” to lose fat and get shredded/toned without trying.

It’ll be here for a while, and then, just like last time, it’ll head to the back of the line to be cycled back around in a couple of years after high-fat-low-carb, low-fat-high carb, intermittent, cleanse, juice, cabbage, celery, carnivore, herbivore, bulletproof, raw, seafood, FODMAP, and all the rest of them have had their 15 minutes of fame again.

If you’ve been here before, here's the jump to the link to the reminder. You can read it, and you can be on your way. See you in 12 weeks.

If this is the first time you have been here, then welcome. I want to share with you the proverbial finger snap that brings you back from your nutritional hypnosis of tribalism and ask you something really important. Here goes;

If I gave you $50 to spend in the supermarket with the express intent that you bought the most nutritious basket of food you knew how to, what would you buy?

I want you to click here and send me the top 10-15 items you’d buy. If you don’t want to send it to me then that’s fine, but write it down anyway because it will be the best thing you do today (unless you get, see, or play with a puppy, and then obviously that is best and this is a close second).

Done? What did you come up with?

Did you buy pop tarts? What about captain crunch? 1L of Coke? Any Cheetos in there? Skipped the peanut butter pretzels too I see? Not a chicken nugget in sight! Wow…I thought for sure you’d have brought back some ice cream? OMG…how could you forget the Pizza rolls!

All jokes aside. If you played along I am hazarding a guess that you came back with mostly unprocessed foods, tons of fruit and vegetables, some lean protein, some whole grains like whole-wheat pasta, rice or bread, eggs/milk if you like them/it, and maybe some cheese if you had some shekels to spare.

So here’s the big point…

YOU FUCKING KNOW WHAT TO EAT TO BE MORE NUTRITIOUSLY SOUND.

I say again…YOU FUCKING KNOW!!!

If you have been scouring the interwebs for longer than 0.005 seconds after googling “healthy food”, then you’ve seen most of the information say something to the effect of “lean meats, fruits/vegetables, whole grains, dairy to preference” or something pretty bloody close to that.

These foods are the purveyor of improved health and fitness. They are always going to be at the top of the effective and efficient nutrition list (until that meal in a pill from the future comes to fruition I guess).

So since you know that I know that we know that you know WHAT to eat, let’s start making inroads into HOW to make them fit within your life so as to help you achieve your goals.

Let’s skip the enticing narrative that there is a magic food/protocol floating about somewhere that tastes like cake and gets you to your desired goals without thought, effort, or persistence. All it does is serve to perpetuate the narrative that you aren’t in charge (you are) that you don’t have the knowledge (you do) and that you can’t be healthy because you are a trash person (you aren’t). You are in charge.

Save your gas and put your efforts into intentional behavior changes like grocery shopping, food prep, foundational cooking skills, daily activity, a sleep routine, stress management, Tupperware, and taking an actual lunch break FFS.

You know you can do it. I know you can do it. And you know it makes the most sense to do it.

If you need some pointers on how to make it happen then reply to this email and ask any question you like. I am here for it.

Cheers.